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It is expected for the design on any given automobile to be completed sometime prior to production of the vehicle. In the 2016 Chevrolet Volt’s case, the cabin had actually been decided upon for two full years!
Mr. John McDougall – currently the Creative Interior Designer for General Motors, was featured in “Inside EVs”. In this article, McDougall revealed that the process of selecting the interior for the 2016 Volt dates back to 2010. Design is one of the first things that occur in a future product program, and can take time, so don’t be taken back with the thought that this isn’t normal.
The process for design selection is pretty interesting; GM first selects designers from around the world to propose multitudes of sketches. “Then, they narrow it to 10 to 15 designs,” says McDougall. “When they select the top three designs, they make full-scale models in clay and from there they select the theme.”
It can take up to 18 months for the design to be further refined, afterwards actual design work comes into play. “Every little thing you can imagine goes into that. The glare angle from the windows, the placement of the controls, the placement of the seat. You have to create something that’s beautiful and functional,” McDougall says.
The 2016 Chevrolet Volt’s interior is several steps above the first generation Volt. According to John McDougall, Chevrolet is hoping to attract buyers from mainstream and conventional vehicles, to the Volt. With this targeting strategy, buyers may ditch their Honda Accords and Toyota Camrys for the revolutionary and eco-friendly Chevrolet Volt.
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