We're on the Blackfoot
Chevrolet makes its debut on Interbrand’s 2014 Best Global Green Brands report, ranking No. 32. The report measures market perception and actual environmental performance of a company and its products.
“What was most compelling about Chevrolet’s data was the very small gap between public perception and environmental performance,” said Jez Frampton, Interbrand’s global CEO. “The company is not only actively demonstrating its environmental commitment; it’s communicating those efforts in an authentic way that resonates with customers.”
Interbrand cited Chevrolet’s vehicles and how they are made, as well as governance, as standout items in its environmental performance. According to the report, Chevrolet sets leadership for sustainability at the highest levels of the company and makes public commitments to reduce its carbon footprint.
Since launching the Cruze less than four years ago, Chevrolet’s share of small, compact and mini car segments has tripled. Nearly half of Spark, Sonic and Cruze buyers were new to Chevrolet.
“People want to buy fuel-efficient cars from companies that share their social and environmental values,” said Alan Batey, General Motors senior vice president, Global Chevrolet. “Chevrolet is engineering innovative technologies into all of our vehicles to improve fuel economy, and our customer-driven sustainability philosophy is driving many new customers to our dealerships.”
Some of Chevrolet’s fuel-efficient vehicles include: