We're on the Blackfoot
GMC has found the key to reeling in buyers with another upscale version of its Sierra pickup. In this case, it’s the Sierra All Terrain HD announced last week: GM’s latest pimped-out, four-wheel-drive truck.
Increasingly, GMC is following the pattern footsteps of it’s arch rivals: Ford and Chrysler Group. Both automakers have introduced pickup trucks for the premium market, loaded with luxury features and a price to match. Now it’s GM’s turn.
In GMC, GM has found a division where it can make the Cadillac of pickups. Through April of this year, the average GMC truck sold for $40,099, a 12% increase since 2009, according to Automotive News. GMC also has All Terrain versions of the regular Sierra and midsize Canyon pickups.
Ford continues to pile on the upscale versions. Now Chrysler has picked up the same pattern with Ram trucks such as the Longhorn Limited.
GMC Sierra All Terrain HD will come in double cab and crew cab version, two trim levels and a Z71 Off Road package, with Rancho twin-tube shocks, hill descent control and a skid plate. The standard engine is a 6-liter with an optional turbodiesel available.